30%
YOY organic traffic post launch
Mint Croft
Successful migration to a new website
We delivered data-driven SEO and website migration support to help with the launch of the client’s new site within the project timelines.
Client background & goals
Mint Croft offers luxury accommodation on the Isle of Skye with two stunningly restored cottages. Acquired by new owners, they needed a website that reflected the recent change.
Serps Invaders were brought on to:
- Provide SEO insight during the migration process
- Increase online organic visibility
- Increase brand awareness
How did we achieve this?
Serps Invaders helped to deliver SEO services for the website migration including an in-depth site architecture review in order to improve upon the previous structure and identify content opportunities. Throughout the project we worked seamlessly with the website design and development team.
To further support the client, we also provided SEO training to help them with the copywriting for the website, which has also given them the knowledge to continue to create optimised content in the future.
Results
Overall, the client website was successfully launched within the project timeline, with our SEO recommendations in place.
Some particular highlights included:
%
increase in Y.O.Y organic traffic post launch
%
increase in Y.O.Y direct traffic post launch
%
increase in Y.O.Y organic conversions
%
increase in conversions overall
And our client agrees!
“The team always hit deadlines, and there were no delays — they were super reliable. We used Basecamp well and communicated via email, phone calls, and Google Meet.”
James Mitchell, Owner, Mint Croft Skye
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It takes a lot of time to build an experienced in-house digital marketing & SEO team capable of strategizing and implementing online campaigns in multiple languages.
