Strong increase in traffic and PPC revenue

Effective digital marketing strategies that increase brand awareness and revenue

Client background & goals

ARRAN Sense of Scotland is a Scotland-based bath, body and fragrance retailer. Serps Invaders worked with the client’s design agency, 999, during a full website redesign. We were brought in to oversee and help the brand:

• Improve search engine performance
• Increase brand awareness
• Increase sales
• Increase user engagement
• Implement SEO strategy during the re-design

How did we achieve this?

We helped to maintain current traffic and ranking levels through strategic migration and technical strategy during the new site build in partnership with 999. We also carried out a full on-page strategy. Our ongoing SEO approach included a selective content strategy, local and fundamental link building to increase good links, carrying out a full current link profile review.

Serps Invaders also implemented new Google Ads, and Facebook Ad campaigns to increase results while maintaining average spend. We created a completely new and refined PPC strategy for Arran Aromatics, focusing on driving high quality traffic that converts to the new site.

Results

Over the course of the initial 6 months, we were very successful in helping the new website migration run smoothly and helping the client reach their goals.