Ethical Knitwear Brand

Impressive increase in traffic and conversions

We delivered a data-driven e-commerce SEO and content strategy that helped increase organic traffic, organic conversions and site visibility.

Client background & goals

The company is an ethical Scottish knitwear brand selling hand-made colourful knitted accessories and teaching visible mending for knitwear through their book, online workshops, video guides and kits. 

Serps Invaders were brought on to: 

• Increase organic traffic
• Increase conversions and sales for priority products and courses
• Increase online organic visibility
• Increase brand awareness

How did we achieve this?

Serps Invaders helped devise and deliver their SEO and content strategy, providing an in-depth technical SEO audit, extensive keyword research, on-page recommendations for the entire site and developed a supporting content strategy with accompanying editorial calendar.  

In order to further support the client with the implementation of our SEO strategy, we provided on-page SEO and link building  training so the client then had an understanding of how to create optimised content going forward and the importance of link building, both of which have empowered them to continue building on our initial success.

Results

Overall, we were very successful in implementing our SEO strategy and helping the client reach their goals. 

Some highlights included:

• 194% increase in organic traffic from initial engagement
• 248% increase in Y.O.Y organic conversions
• 59% increase in Y.O.Y direct traffic
• 348% increase in Y.O.Y direct conversions

And our client agrees!

“I loved working with the team at Serps Invaders. They’ve been so friendly, helpful and informative, and have helped me understand so much about SEO. Having implemented their recommendations, I have seen a clear improvement in my website’s traffic and sales, and I’m really delighted with the results. I highly recommend Serps Invaders- they’re a real pleasure to work with.”