1500%
ROAS for paid campaigns
RailAir
Impressive increase in traffic and sales
We delivered an integrated PPC and SEO campaign in order to drive traffic, engagement and sales.
Client background & goals
The RailAir operates three coach routes to and from Heathrow Airport.
- Increase ticket sales
- Increase brand awareness
- Increase traffic
How did we achieve this?
Serps Invaders helped devise and deliver an integrated SEO and PPC strategy. When we first engaged with the client, they were armed with good service for customers but with no paid marketing experience. For PPC, we set up a robust ad campaign structure, focused on relevant and long-tail key phrases. We discussed and created appealing messaging together with the client.
Our SEO strategy included extensive keyword research, keyword mapping and on-page optimisation of current website content. A blog was also identified as a gap on the website, so we conducted an in-depth competitor content review which then informed a content strategy and editorial calendar which provided a range of evergreen content ideas for the blog.
Results
Overall, both the PPC and SEO strategies were very successful in helping the client reach their goals.
Some particular highlights included:
%
ROAS for paid campaigns
%
CTR for PPC campaigns
%
increase in Y.O.Y organic traffic
%
increase in Y.O.Y direct traffic
And our client agrees!
“Working with Serps Invaders is a breeze. Not only can you trust them as experts to deliver results, but they’re a lovely team to work with too. From the targeted PPC work to content planning and reporting, I’ve been thrilled with the work they’ve done for us.”
Joe Colegrove, Marketing Manager, RailAir
Other Case Studies
It takes a lot of time to build an experienced in-house digital marketing & SEO team capable of strategizing and implementing online campaigns in multiple languages.
