AI is a tool.. like a knife.. and it can be used to better slice stuff or to stab yourself. There is now obviously a great amount of hype and interest in the SEO and optimised content production community, but it is the wider context which I find much more...
Winter can be a slower time for many travel companies: the summer holidays are over, and consumers start to turn their attention to the upcoming festivities. But that doesn’t mean that you should also start to slow down on your marketing activities. In fact, the...
When you think of search engines, the first one that comes to mind has to be Google, and with a share of 83% of the global search market in July 2022, it’s clear to see why. While it’s clear that Google currently holds the majority, there is a world of...
Everything to Know About Digital Marketing in France Taking your business to an international level seems like the obvious next step if you’re looking to continuously grow your business and expand its reach to find new customers. As the country with the third...
As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...
The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date.The PPC...