After a thorough certification process, Serps Invaders have now successfully gained the official WEConnect International women-owned business certification status in February 2015.WEConnect International is a corporate-led non-profit that helps build sustainable...
The 22nd April is Earth Day, a day on which events are held worldwide to show support for environmental protection and to give back to the planet. As a green agency, we at Serps Invaders are committed to doing our part in protecting the environment on an everyday...
Over the past few weeks Google has launched several new features for AdWords users. Some of them were announced louder than the others. Let’s have a look at these new features including new campaign types, mobile app or new version of AdWords editor. 1. New...
Why is duplicate content a problem? And why single out e-commerce? Duplicate content is a problem for any website. Since the Google Panda update in early 2011, Google has been taking duplicate content very seriously. While you may not always actively get penalised...
In 2014 we searched trillions of times! Have you ever wondered what billions of people across the world have been searching for? The Google trends for the past year are now available at http://www.google.com/trends. Here at Serps we’ve had a look at the countries...
What are organic sitelinks? You’re probably seeing sitelinks all the time in the search results, but may not have been aware of what they’re called. Sitelinks are shown below your main organic search result, as in the screenshot below: Most commonly, Google will...
The new year has kicked off and we’re all looking forward to an exciting year in search. But what key trends will shape this year’s SEO strategies? Here are our insights into SEO trends and their predictions for 2015. Mobile I know, you’ve heard it all before, but...
Happy New Year, everyone! I hope you had a relaxing break and are ready for a great start.So far we’ve already covered Top PR Trends for 2015 and PPC Trends for 2015 , so I thought we’d also take a look what lies ahead in terms of digital marketing trends in...
Mobile With about 4 billion mobile devices used worldwide, the mobile ad market is still increasing in importance. Although mobile has been a trend for several years already, too many websites have still not jumped on board with well-optimised landing pages and...