The international fashion industry is warming up for the next round of Fashion Weeks in September & October, showcasing and setting trends for the next Spring/Summer season. No other industry is influenced as strongly by trends and seasonality – what better...
If you offer a website in two or more languages, it is important to remember to optimise your website for search engines like Google and Bing. With multilingual websites, there are some extra factors to consider when tweaking your website for SEO. One language per...
This post was originally published on my personal blog. I realise there are so many blog posts and sites out there that offer career, application and interview advice but I’m still always astounded how poor the level of applicants appears to be or at least how poor...
When you’re running an international business, it is no doubt important to be aware of how well you are performing in your target markets. Regardless of whether you have one website or several for each of the locations you serve, Google Analytics data can help...
The WordPress SEO Plugin by Yoast is a powerful free tool for optimising your WordPress website for search engines. WordPress is a content management system which is user friendly and very straight forward, making content managing and creating a website relatively...
The green agency Serps Invaders has pledged to plant trees in five countries on Earth Day, the 22nd April, 2015, supporting a campaign by social business ForestNation. The digital marketing agency, which specialises in multilingual marketing, will be planting trees...
If you are a UK based charity, this is a must read guide, especially if you would be interested in a free budget for promoting your activities. (Who wouldn’t?)If you’re already using Google Ad Grants, we would love to hear from you and know your story! What is...
The Guardian Small Business Network announced on Thursday, 2nd April that Serps Invaders, a full-service multilingual digital marketing agency based in Edinburgh, have made it into the top three finalists for the Smarter Working Award 2015.The Guardian Small...
This article was first published on my my personal blog, where I blog about business, digital marketing, productivity and mentoring.Choosing an agency can be quite a time consuming and lengthy undertaking. When it comes to choosing an agency that specialises in...