Day 1 and 2 of Confab 2021 had been action packed with keynote speeches from the likes of John Paz, Vidhika Bansal and more. Having already learned so much about content strategy, creating inclusive and diverse spaces, the environment and more we were looking...
While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy.There were some particularly interesting discussions from Greta van der...
Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the...
With recent lockdown restrictions local SEO has become more important than ever. Having a localised SEO strategy has always been important for brick and mortar businesses. However, with people looking increasingly closer to home to fulfil their user needs, larger...
In March 2021 Google will launch their new Mobile First Update. With more and more users primarily using their phones to search, Google is having to find new ways to meet the demand and reflect user behaviour in their indexation and ranking algorithms. This means...
It’s no secret that the Travel sector has suffered harshly at the hands of Covid-19. Worldwide lockdown measures meant that people were unable to leave their own homes, never mind the country. However, now that restrictions are slowly being lifted, the travel...
When I was first put in touch with Feli I had been looking for entry level jobs in digital marketing for a good few months.I graduated from Edinburgh Napier University last summer and spent the later part of 2019 travelling South East Asia. When I returned home in...
Google News provides personalised up-to-date news coverage for millions of users across the world. Whilst many think of it purely as a platform for news sites and publishers, this isn’t strictly true.Google News sends 6 billion clicks per month to publishers. If...
In short, Search Engine Optimisation is the quest for increased visibility in the search results. Well, that’s the short story, but there is much more to SEO than this – and it’s not all hocus pocus. We’ll take a look at the SEO basics: how SEO works, techniques...