Not sure what the latest Helpful Content update from Google means for your site? We’re here to explain what it means for your content strategy moving forward and what to keep in mind to avoid penalties in the future. For years Google has been combating spammy...
Migrating your website can be a great branding and business strategy, but if not planned and implemented correctly, it can be a complete disaster for your SEO performance. Without developing a full proof SEO migration strategy from start to finish, you can...
Third party cookies have been used in Google and other search engines for years. They have allowed companies to track user behaviour online such as website visitors and change user experience and ad preferences in order to target the correct audiences. However, in...
In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...
As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...
We all know by now that Search Engine Optimisation (SEO) is a critical component in a marketing strategy if you’re trying to attract customers to your online platforms. Thanks to the development of new technologies, the use of new algorithms and the introduction of...
Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what...
Content marketing should be an integral part on any online marketing strategy. Of course, we all know what content is by now. After all, content is everywhere. With images, videos, blog posts and infographics visible on every corner of the internet it can be hard...
YouTube is the 2nd largest search engine on the internet in 2021. It receives more than 1 billion unique visitors each month with hundreds of hours of video being uploaded every minute. With such a densely populated platform, getting your videos to appear high in...