If you follow SEO news at all, you will have heard by now that on Thursday 20th February, UK flower website Interflora was hit with a Google penalty for manipulative link behaviour. I’m not going to go into a detailed analysis of the issues with their link profile...
Long-time Serps client Ameci featured on NBC’s The Tonight Show with Jay Leno this week in his new comedy segment called “Ask Jay Anything”. The talk-show giant is America’s most watched and beloved late night host, taking a weeknight prime time spot opposite David...
Hello from the chatty team at Serps Invaders! It looks like you’ve stumbled across the fresh and (as of yet) untouched blog section of our brand spanking new website. You were probably expecting to find some blog posts here, but have been greeted only this lonely...
What’s in the Serps Invaders’ library? One of our old favourites is a book titled “Letting Go of the Words: Writing Web Content that Works” by Janice (Ginny) Redish. This book goes into great detail about how you can best optimise your onsite features to allow your...
So you’ve done your research, you have a healthy amount of keywords; you’ve broken them down into your individual Ad-groups now come the creative part, the Ad itself. There are many views and opinions on what makes the perfect Ad, but in this post I hope to sort...
Link Building, the backbone of any good SEO strategy, yet still we constantly battle to succeed and win in this competitive circle. For many years the different approaches towards link building have grown and evolved, leading to many debates on which methods are...
Having just read SEOmoz’s 2011 Search Engine Ranking Factors survey, I, like many, have been surprised and for some time astonished by the results and findings. However, there was one part of the survey that really stood out, and in my opinion should really be...
When carrying out multilingual SEO techniques and in particular when optimising a Russian site, many factors have to be considered and localisation is key. Whilst approaching languages like French and German you can still apply similar methods, as Google still...
Slowly but surely Google is starting to realise that the internet makes it for many businesses easier to go global. For years its applications, such as Google Translate were pretty naff and the translations not very accurate at all. This is changing now. Google...