Good news everyone! Using Google Analytics in Germany is no longer a no-no, but a definite and enthusiastic yes-yes. Provided that you are following a list of guidelines specifically designed to anger webmasters and please officials and regulators. We are talking...
Since social networks were born, they have been improving in advertising terms, to get the maximum profit of it. And they are doing it pretty well! Especially because people are used to share their lives, interests, plans etc. Through their platforms, so… Could you...
Full Service Multilingual Online Marketing Agency, Serps Invaders are to attend the iGaming Supershow in Amsterdam from the 11th – 14th June 2013. Managing Director and SEO expert Felicitas Betzl will be taking part in the Amsterdam Affiliate Conference as a...
Mediacom is an Edinbugh-based media agency. Each year, Mediacom hosts a conference called Engage. This time the topic was Connected Planning, with speakers discussing how best to exploit emerging cross-channel communications opportunities. This was my first...
Last month we attended Digital 2013 in Glasgow. It was an intense approach to the many fields in online marketing: measuring tools, social media, online reputation, new strategies… A good place to learn how to improve your presence in the digital world in the best...
Gaming ranks amongst some of the most competitive of online industries. In the UK alone, the online gambling industry is estimated to be worth around £2 Billion and still growing. With any online industry worth so much money, it’s inevitable that there will be lots...
On the 26th of April Serps Invaders attended Digital 2013 at the SECC in Glasgow. Here’s our round-up of the day’s events: Digital 2013 kicked off to a promising start with Chris Thomson, Account Director at comScore, who shared some interesting data insights into...
Last week Google updated its privacy-control tool, called Google Dashboard. This tool basically shows you all the information that Google has been compiling about you since you created one of its Gmail accounts. You can get the information divided by tools: gmail,...
Last night we finally made it down to the regular SEOProSco event, a regular meet-up for SEOs (and anybody interested in SEO) held alternately in Glasgow and Edinburgh. SEOProSco only started about a year ago but the two man team behind it – Nick Duddy and Andrew...