This article was first published on my my personal blog, where I blog about business, digital marketing, productivity and mentoring.Choosing an agency can be quite a time consuming and lengthy undertaking. When it comes to choosing an agency that specialises in...
You’ve been building up your business via other marketing channels and now you’ve decided that you would like to do some email marketing. It can appear a daunting and time consuming activity to start, but rest assured it’s not as hard as you may think. This guide...
Full-service multilingual digital agency, Serps Invaders, who have offices in Edinburgh and Gibraltar; has introduced their new brand mascot and new website in August 2014. The agency have been tirelessly working on their brand refresh since early January 2014....
Content Strategy Before you even begin thinking about what content you’re going to create for your blog, it’s important to take a step back and first think about why you’re writing a blog, what are the main objectives and what resources do you have. Once you have...
A couple of months ago, Google announced on its official blog, that now the new Google Shopping campaigns were now available for everyone. These campaigns started appearing on Google AdWords last October, but it was just for a limited amount of users (it was a beta...
What is CRO? Conversion rate optimisation (CRO) is all about building knowledge and using that information to refine your website content, navigation and design in line with what your target consumer is looking for. I’m sure that you want to know which of your...
Having seen and worked on countless websites, we often notice that some basic SEO errors are being repeated over and over. There are many different types of SEO mistakes that people can make, so below we have outlined the 5 most common ones. Many of them will be...
When setting up your Google Analytics account, it is important to have a checklist. It will allow you to review the process as you go to ensure that it serves as a solid tool for your website measurement, analysis, and optimization. After all, you are taking...
We’ve all encountered them, and we all hate them. They’re the dead ends of the internet, the dirty clutter, the link rot. Dead links on websites can be extremely frustrating and impact user experience negatively. Luckily, there are dozens of tools which can help...