What are organic sitelinks? You’re probably seeing sitelinks all the time in the search results, but may not have been aware of what they’re called. Sitelinks are shown below your main organic search result, as in the screenshot below: Most commonly, Google will...
The new year has kicked off and we’re all looking forward to an exciting year in search. But what key trends will shape this year’s SEO strategies? Here are our insights into SEO trends and their predictions for 2015. Mobile I know, you’ve heard it all before, but...
Happy New Year, everyone! I hope you had a relaxing break and are ready for a great start.So far we’ve already covered Top PR Trends for 2015 and PPC Trends for 2015 , so I thought we’d also take a look what lies ahead in terms of digital marketing trends in...
Mobile With about 4 billion mobile devices used worldwide, the mobile ad market is still increasing in importance. Although mobile has been a trend for several years already, too many websites have still not jumped on board with well-optimised landing pages and...
Ever since Google has begun showing images and videos in the organic search results, image and video sitemaps have become increasingly important. We will give you the rundown of everything you need to know to make sure your visual media get indexed as correctly and...
Do you manage several Google Analytics accounts, but receive monthly reports to your inbox for only some of them? Are you managing your Analytics account by yourself and are not being sent anything? Let’s have a look at the Google Analytics monthly reports and how...
It’s been just over a year since we announced Serps Invaders being the first agency in Scotland to introduce an 4-day working week. Last week I saw this article discussing the 4-day week on the Social media Week blog and I thought it might be time to reflect on the...
The new callout extensions are now available across all AdWords accounts. Have a look at our brief guide and best-practices to set them up in 5 minutes. Callout extensions draw attention to unique selling points and promote the best features of your company,...
Here at Serps we’re trying to attend conferences and events regularly, not only to stay ahead of the game but also to exchange ourselves with other professionals in the field. This year, I’ve embarked on my very first all Content related event, Confab Europe in...