The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date.The PPC...
Overwhelmed by the volume of massive accounts running in several countries or across the entire world, it’s not that rare to overlook the specific features for some territories and expect users in one country to be the same as their neighbours. Let’s have a look...
Charities and e-commerce businesses may have very different ideas of their organisations’ key objectives, and are based on entirely different principles. To exist however, both require conversions. For e-commerce, this means purchases, whereas for charities this...
I had the honour of representing Serps Invaders at this year’s SearchLove in London earlier this week. Monday and Tuesday were super busy, interesting and fun and I left London with a ton of new knowledge that our agency will be able to use in our daily client...
This week we’d like to present a guest post from Content Strategist Monica Nastase of Changing Travels. Content strategy – this buzzword that many companies use and even want to apply to their website, but are confused and don’t really know where to start. If...
In April, Google released a mobile ranking algorithm update (we talked about it here!) and since then, mobile search engine optimisation has become more important than ever. As part of the update, Google is now showing significantly different search results to...
PPC campaigns are a great tool for driving relevant traffic to your website and achieving the desired goals.But.You can waste so much time and lose a lot of money when not doing it the right way.Here are some of the most common mistakes that can be seen across many...
With the release of hundreds of new generic top level domains (gTLDs) over the past year you may be wondering whether these are treated any differently from previously existing TLDs. Well, no need to wonder anymore as Google released a blog post at the end of July...
The Google Trends tool has been around for a while. It a very useful tool that provide more insights into popular and trending topics. It had remained almost unchanged since 2012 and was recently given a new addition –real time insights and an upgraded home page....