We all know by now that Search Engine Optimisation (SEO) is a critical component in a marketing strategy if you’re trying to attract customers to your online platforms. Thanks to the development of new technologies, the use of new algorithms and the introduction of...
Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what...
Content marketing should be an integral part on any online marketing strategy. Of course, we all know what content is by now. After all, content is everywhere. With images, videos, blog posts and infographics visible on every corner of the internet it can be hard...
YouTube is the 2nd largest search engine on the internet in 2021. It receives more than 1 billion unique visitors each month with hundreds of hours of video being uploaded every minute. With such a densely populated platform, getting your videos to appear high in...
Day 1 and 2 of Confab 2021 had been action packed with keynote speeches from the likes of John Paz, Vidhika Bansal and more. Having already learned so much about content strategy, creating inclusive and diverse spaces, the environment and more we were looking...
While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy.There were some particularly interesting discussions from Greta van der...
Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the...
With recent lockdown restrictions local SEO has become more important than ever. Having a localised SEO strategy has always been important for brick and mortar businesses. However, with people looking increasingly closer to home to fulfil their user needs, larger...
In March 2021 Google will launch their new Mobile First Update. With more and more users primarily using their phones to search, Google is having to find new ways to meet the demand and reflect user behaviour in their indexation and ranking algorithms. This means...