A competitor analysis can give valuable information and insights to your business. It can help you spot gaps in your content, areas to improve or ways to innovate, but it’s no secret that it’s not the easiest thing to carry out, especially when you’re not sure what...
When you think of search engines, the first one that comes to mind has to be Google, and with a share of 83% of the global search market in July 2022, it’s clear to see why. While it’s clear that Google currently holds the majority, there is a world of...
Not sure what the latest Helpful Content update from Google means for your site? We’re here to explain what it means for your content strategy moving forward and what to keep in mind to avoid penalties in the future. For years Google has been combating spammy...
Migrating your website can be a great branding and business strategy, but if not planned and implemented correctly, it can be a complete disaster for your SEO performance. Without developing a full proof SEO migration strategy from start to finish, you can...
Everything to Know About Digital Marketing in France Taking your business to an international level seems like the obvious next step if you’re looking to continuously grow your business and expand its reach to find new customers. As the country with the third...
Third party cookies have been used in Google and other search engines for years. They have allowed companies to track user behaviour online such as website visitors and change user experience and ad preferences in order to target the correct audiences. However, in...
In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...
As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...
The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date.The PPC...