On the 26th of April Serps Invaders attended Digital 2013 at the SECC in Glasgow. Here’s our round-up of the day’s events: Digital 2013 kicked off to a promising start with Chris Thomson, Account Director at comScore, who shared some interesting data insights into...
Last week Google updated its privacy-control tool, called Google Dashboard. This tool basically shows you all the information that Google has been compiling about you since you created one of its Gmail accounts. You can get the information divided by tools: gmail,...
Last night we finally made it down to the regular SEOProSco event, a regular meet-up for SEOs (and anybody interested in SEO) held alternately in Glasgow and Edinburgh. SEOProSco only started about a year ago but the two man team behind it – Nick Duddy and Andrew...
We get a lot of people asking us about our name’s significance… “Does it really mean something?” “Is that a name of someone?”, “Does it have something to do with Space Invaders?” Today we are going to give the answers to all those questions. Let’s start by...
If you follow SEO news at all, you will have heard by now that on Thursday 20th February, UK flower website Interflora was hit with a Google penalty for manipulative link behaviour. I’m not going to go into a detailed analysis of the issues with their link profile...
Long-time Serps client Ameci featured on NBC’s The Tonight Show with Jay Leno this week in his new comedy segment called “Ask Jay Anything”. The talk-show giant is America’s most watched and beloved late night host, taking a weeknight prime time spot opposite David...
Hello from the chatty team at Serps Invaders! It looks like you’ve stumbled across the fresh and (as of yet) untouched blog section of our brand spanking new website. You were probably expecting to find some blog posts here, but have been greeted only this lonely...
What’s in the Serps Invaders’ library? One of our old favourites is a book titled “Letting Go of the Words: Writing Web Content that Works” by Janice (Ginny) Redish. This book goes into great detail about how you can best optimise your onsite features to allow your...
So you’ve done your research, you have a healthy amount of keywords; you’ve broken them down into your individual Ad-groups now come the creative part, the Ad itself. There are many views and opinions on what makes the perfect Ad, but in this post I hope to sort...