Last week was the last chance for Google advertisers to enhance all of their campaigns. But don’t panic! The change – even if it seems huge – is not that complicated. Before the “enhanced day”, in Adwords, for targeting different devices (like computers, tablets or...
Traditionally, the gambling market was mainly occupied by men. They are considered “action” gamblers, and are supposed to be more likely to bet in social places, such as horse races, sports, and more recently in online poker groups. But for the last two decades,...
This started off planned as a single blog post but quickly spiraled into a 6,000+ word manual for identifying removing and disavowing bad links. We’ve split it up into three parts to make it more digestible and we’ll publish them over the next few weeks. You can...
Good news everyone! Using Google Analytics in Germany is no longer a no-no, but a definite and enthusiastic yes-yes. Provided that you are following a list of guidelines specifically designed to anger webmasters and please officials and regulators. We are talking...
Since social networks were born, they have been improving in advertising terms, to get the maximum profit of it. And they are doing it pretty well! Especially because people are used to share their lives, interests, plans etc. Through their platforms, so… Could you...
Full Service Multilingual Online Marketing Agency, Serps Invaders are to attend the iGaming Supershow in Amsterdam from the 11th – 14th June 2013. Managing Director and SEO expert Felicitas Betzl will be taking part in the Amsterdam Affiliate Conference as a...
Mediacom is an Edinbugh-based media agency. Each year, Mediacom hosts a conference called Engage. This time the topic was Connected Planning, with speakers discussing how best to exploit emerging cross-channel communications opportunities. This was my first...
Last month we attended Digital 2013 in Glasgow. It was an intense approach to the many fields in online marketing: measuring tools, social media, online reputation, new strategies… A good place to learn how to improve your presence in the digital world in the best...
Gaming ranks amongst some of the most competitive of online industries. In the UK alone, the online gambling industry is estimated to be worth around £2 Billion and still growing. With any online industry worth so much money, it’s inevitable that there will be lots...