When setting up your Google Analytics account, it is important to have a checklist. It will allow you to review the process as you go to ensure that it serves as a solid tool for your website measurement, analysis, and optimization. After all, you are taking...
We’ve all encountered them, and we all hate them. They’re the dead ends of the internet, the dirty clutter, the link rot. Dead links on websites can be extremely frustrating and impact user experience negatively. Luckily, there are dozens of tools which can help...
Mobile traffic is rapidly increasing, and sometime soon it will probably surpass desktop web traffic. This means it is ever more important for us to tailor our approach to how our customers behave in this field. In a recent Google research study, they discovered...
Since 2008, the travel industry has had a rocky ride but there are signs that things are getting steadier. However, the way people now shop for holidays is changing and travel brands must take these digital marketing trends on board to target the modern...
Google Adwords is always changing and updating – almost in a weekly basis – and we have started to see some changes in the way that Google offers us the information. This is why AdWords has recently activated the “Estimated total conversion” – a new column that you...
Back in December 2013, Facebook quietly introduced auto-play video advertising. A quick Google search on the topic reveals several community page posts from disgruntled users railing against the auto-play feature and demanding an option in settings to turn the...
Nowadays a lot of businesses operate internationally, and through the internet their websites can target audiences all over the world. However, there are still plenty of companies that do not fall into this category, and who want to improve their visibility for...
From Facebook to Tumblr to Pinterest, images are taking over the social web. Not only that, but since Facebook went public in May 2012, Tumblr was acquired by Yahoo! in May 2013, and Pinterest introduced ads in October 2013, it was time for the internet’s...
They say a picture is worth a thousand words, and the same is true online. Images are an integral part of pretty much any website, whether they are symbols, illustrations or photos. They can tell a story. Getting the most out of your images will take a little bit...