The world knows what we’ve been searching for

The world knows what we’ve been searching for

In 2014 we searched trillions of times! Have you ever wondered what billions of people across the world have been searching for? The Google trends for the past year are now available at http://www.google.com/trends. Here at Serps we’ve had a look at the countries...
PPC trends in 2015

PPC trends in 2015

Mobile With about 4 billion mobile devices used worldwide, the mobile ad market is still increasing in importance. Although mobile has been a trend for several years already, too many websites have still not jumped on board with well-optimised landing pages and...
The world knows what we’ve been searching for

How to Make the Most of AdWords Callout Extensions

The new callout extensions are now available across all AdWords accounts. Have a look at our brief guide and best-practices to set them up in 5 minutes. Callout extensions draw attention to unique selling points and promote the best features of your company, product...