SearchLove London Round Up

SearchLove London Round Up

We’re back from this year’s SearchLove London, where our heads (and bellies) were filled with lots of wonderful goodies. Now our fingers are itching to put some of those useful tips and insights into action. Take a look at our favourite topics and speakers....
White Hat versus Black Hat SEO

White Hat versus Black Hat SEO

A few months ago, I led a workshop on the topic of “Better Blogging”. As a so-called “digital native” with experience with blogging platforms ranging back to LiveJournal circa 2003, my view on blogs is that they are part of your home page, your key presence, a hub and...
Paid Search for Mobile Devices

Paid Search for Mobile Devices

Mobile devices are more and more of an influence in our everyday lives. Not just for phone calls, but also for Internet use. Nowadays, it’s difficult (maybe impossible!) to walk down the street without seeing people playing, chatting, tweeting or doing whatever with...
Blog Tips That Will Make Them Click

Blog Tips That Will Make Them Click

Whether you are starting out with a blog for the first time, or are trying new ways to make your blog readers click, there are some simple techniques you can use. Readers love to click and share – but your content must be fresh, relevant, and helpful enough to compel...
New Google Adwords Enhanced Campaigns

New Google Adwords Enhanced Campaigns

Last week was the last chance for Google advertisers to enhance all of their campaigns. But don’t panic! The change – even if it seems huge – is not that complicated. Before the “enhanced day”, in Adwords, for targeting different devices (like computers, tablets or...