What’s that new column in Adwords?

What’s that new column in Adwords?

Google Adwords is always changing and updating – almost in a weekly basis – and we have started to see some changes in the way that Google offers us the information. This is why AdWords has recently activated the “Estimated total conversion” – a new column that you...
The Silent Battle for the Video Crown

The Silent Battle for the Video Crown

Back in December 2013, Facebook quietly introduced auto-play video advertising. A quick Google search on the topic reveals several community page posts from disgruntled users railing against the auto-play feature and demanding an option in settings to turn the feature...
SEO Optimisation Techniques for Local Businesses

SEO Optimisation Techniques for Local Businesses

Nowadays a lot of businesses operate internationally, and through the internet their websites can target audiences all over the world. However, there are still plenty of companies that do not fall into this category, and who want to improve their visibility for local...
Optimising Images for SEO

Optimising Images for SEO

They say a picture is worth a thousand words, and the same is true online. Images are an integral part of pretty much any website, whether they are symbols, illustrations or photos. They can tell a story. Getting the most out of your images will take a little bit of...