by Feli Betzl | May 24, 2013 | All Blogs
Mediacom is an Edinbugh-based media agency. Each year, Mediacom hosts a conference called Engage. This time the topic was Connected Planning, with speakers discussing how best to exploit emerging cross-channel communications opportunities. This was my first Mediacom...
by Feli Betzl | Nov 23, 2012 | All Blogs
Long-time Serps client Ameci featured on NBC’s The Tonight Show with Jay Leno this week in his new comedy segment called “Ask Jay Anything”. The talk-show giant is America’s most watched and beloved late night host, taking a weeknight prime time spot opposite David...
by Feli Betzl | Nov 20, 2012 | All Blogs
Hello from the chatty team at Serps Invaders! It looks like you’ve stumbled across the fresh and (as of yet) untouched blog section of our brand spanking new website. You were probably expecting to find some blog posts here, but have been greeted only this lonely...
by Feli Betzl | Aug 13, 2011 | All Blogs
What’s in the Serps Invaders’ library? One of our old favourites is a book titled “Letting Go of the Words: Writing Web Content that Works” by Janice (Ginny) Redish. This book goes into great detail about how you can best optimise your onsite features to allow your...
by Feli Betzl | Jul 13, 2011 | All Blogs
So you’ve done your research, you have a healthy amount of keywords; you’ve broken them down into your individual Ad-groups now come the creative part, the Ad itself. There are many views and opinions on what makes the perfect Ad, but in this post I hope to sort out...
