by Beth Chadwick | Jul 27, 2022 | All Blogs
Third party cookies have been used in Google and other search engines for years. They have allowed companies to track user behaviour online such as website visitors and change user experience and ad preferences in order to target the correct audiences. However, in the...
by Beth Chadwick | Jun 1, 2022 | All Blogs
In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...
by Beth Chadwick | May 10, 2022 | SEO, All Blogs
As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...
by Beth Chadwick | Dec 20, 2021 | All Blogs
We all know by now that Search Engine Optimisation (SEO) is a critical component in a marketing strategy if you’re trying to attract customers to your online platforms. Thanks to the development of new technologies, the use of new algorithms and the introduction of...
