Whether you are starting out with a blog for the first time, or are trying new ways to make your blog readers click, there are some simple techniques you can use.
Readers love to click and share – but your content must be fresh, relevant, and helpful enough to compel them to do so.
So what are some simple ways to make your readers click? We’ve outlined some ideas to address along the way:
Who are you talking to?
When writing a blog, it is important to remember who your audience is. You are not your audience, so what might seem obvious to you may not be clear in the mind of your reader. Put yourself in the mind of your ideal reader and write specifically for them.
What are you telling them?
What is the purpose of your blog post? Is it newsworthy, telling them about a new product, service, or industry-changing event? Are you providing timely advice, assurance, or information in light of this news?
Think carefully about your key messages and outline those first. This will help you to form a structure that is clear, concise, and scannable.
What do you want them to do?
Do you want a reader to comment and engage? Enter a competition? Sign up for an event? Make it clear.
Clear and concise calls to action are the best way to make your market click. Before putting fingers to keypad, define your goal, and think about what rewards you can offer for clicking.
Any blog copy leading up to the call to action should lay the groundwork and inspire action on the part of the reader.
The call to action itself should prompt the reader to act and, if necessary, tell them how to can get the most out of what they’ve just experienced.
Some examples of simple calls to action:
- Tell us your thoughts in the comments.
- Share this story
- Sign up to our newsletter for exclusive content
- Buy / Book now
- Get started
- Download our ebook
- Follow us on Twitter / Facebook / Pinterest
How do you make them do it?
There are a few ways to increase the chances of a reader taking you up on your offer. Some easy to use techniques are:
- Entertain your readers to increase loyalty
- Create great, shareable content
- Make your call to action simple, easy, and attractive
- Offer an exclusive deal to your readers / subscribers – This could be content, discounts, or rewards.
Which techniques do you use to make your readers click?
